Monday, August 15, 2011

Mercedes Benz Start Up

Hosts: Jarrad Clark of IMG Fashion and Project Runway Australia and JoAnne Caza of Mercedes-Benz Canada.
Model: Fred Lamarche

Winners, Simon Belanger and Jose-Manuel St.Jacques (UNTTLD) and Pao Lim and Danielle Martin (Martin Lim)
Guests: Carolyn Quinn of the FDCC (center) and Shawn Hewson of Bustle Clothing and judge to Project Runway Canada (far right).
Designer Denis Gagnon and myself.

Blogger Candice Pantin ( and myself.

Last Thursday I attended an event called the Mercedes-Benz Start Up; a national initiative to discover and mentor up and coming Canadian fashion designers. The event took place at l'Usine C and was organized by IMG, the same public relations company responsible for organizing the New York Mercedes-Benz Fashion Week. The program was designed as a nation wide competition, in which Canadian designers were mentored by a panel of industry professionals on the process of building a sustainable business. The winner of the Canadian wide search will receive their own show at Toronto's LG Fashion Week by l'Oréal Paris. I attended the first round of semi-finals, which included the top five designers/labels of choice, including "Martin Lim" by Danielle Martin and Pao Lim, "Faren" by Faren Tami, "Travis Taddeo" by Travis Taddeo, "Anastasia Lomonova" by Anastasia Lomonova and "Unttld" by Simon Belanger and Jose-Manuel St.Jacques. At the end of the runway show a panel of judges announced the two winning finalists, which were "Martin Lim" and "Unttld". The four lucky winners will move onto the final round in Toronto in October, during the Fall/Winter LG Fashion Week to represent each of their labels. Ironically, both sets of winners are not only partners in fashion and design, but also in life. Whoever said couples can't work together is sadly mistaken! In conclusion, it was a lovely night of cocktails, hors d'oeuvres, a runway show and mingling with some of fashion's best.

All photos by myself, Amy Lee Corkum

No comments:

Post a Comment